Marketing agency · Montreal
It's alive! Marketing people actually notice.
Evil Lab is a marketing agency for brands that want more than another banner ad. We put live streams, creators, fortune cookies and full-funnel digital media together into campaigns that get seen and get measured.
- 93.4Mimpressions in one month for an iGaming brand
- 12,461depositor referrals at a maximum CAC of $4.00
- 4,500+active streamers in our network
- 17.1Munique weekly viewers
- Streamer Ads✦
- Influencer Ads✦
- Fortune Cookie Ads✦
- Digital Media Buying✦
- Digital Marketing✦
- Creative & Video✦
Trusted by
Brands we've worked with
Featured offers
Formats people actually notice
Streamer Ads
Your brand inside live streams on Twitch, Kick and YouTube, with ad windows, clickable cards, chat links and dedicated creator segments.
ExploreInfluencer Ads
Campaigns with creators who match your audience, from product seeding to full partnerships, with tracking built in.
ExploreFortune Cookie Ads
Your message inside fortune cookies served at restaurants and with delivery orders. More than 3 billion are opened every year.
ExploreFull-service marketing
Stitched together for results
Unusual formats get attention. Digital media and marketing turn that attention into results. We run both, so your campaign has one team and one plan.
Strategy + Creative + Media + Spark = It's alive.
Why Evil Lab
Mad science. Measurable results.
Formats others don't offer.
Streamers, creators and fortune cookies sit next to standard digital media in one campaign.
Strategy, creative and media in one team.
No handoffs between three agencies.
Scale.
We can add hundreds of creators to a single campaign.
Measured.
Tracking links, promo codes, QR codes and live dashboards are set up before launch.
The Formula
Built in the lab. Tested in the wild.
- Step 1
Discovery
We learn your goals, audience and budget.
- Step 2
Experiment
We recommend the mix of formats and channels, set the KPIs and run a test phase to find the creators and creative that convert best.
- Step 3
Create
We produce the creative and line up streamers, creators or distribution partners.
- Step 4
Bring it to life
We launch, scale what works and report on results in a live dashboard.
Ready to bring your brand to life?
Tell us what you're selling and who you want to reach. We'll come back with a campaign idea.
Enter the lab